Constellation Brand's VP of eCommerce Wayne Duan explains the three tier system in place for selling alcohol and what it means for eCommerce. He also explains how he approaches creating the right conditions for his team to win and why brands should think of D2C as a relationship channel, not a commerce channel. And, for those who love Modelo, Wayne shares background around the new Modelito.  Hosted on Acast. See acast.com/privacy for more information.