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Beam Suntory's Jessica Spence on crafting fantastic consumer experiences

Beam Suntory's Jessica Spence on crafting fantastic consumer experiences

FromBRAVE COMMERCE


Beam Suntory's Jessica Spence on crafting fantastic consumer experiences

FromBRAVE COMMERCE

ratings:
Length:
35 minutes
Released:
Dec 7, 2020
Format:
Podcast episode

Description

Beam Suntory's President of Brands Jessica Spence talks about her bias towards action and the fascinating lessons we can learn from China's eCommerce maturity. She also shares tips for creating a powerhouse team who can see eCommerce not as a transactional channel, but as a driver of brand experience. But first, Rachel and Sarah take a look back at the biggest winners of Cyber 5 weekend. Hosted on Acast. See acast.com/privacy for more information.
Released:
Dec 7, 2020
Format:
Podcast episode

Titles in the series (100)

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.