Diageo's Director of U.S. eCommerce strategy and partnerships Wayne Blum joins the show this week to talk about navigating rapidly changing online marketplaces like Drizly as online alcohol sales continue to skyrocket. He also talks about what the future of eCommerce looks like for the industry and the role of data in helping to create a user experience that keeps shoppers coming back. Hosted on Acast. See acast.com/privacy for more information.