32 min listen
Petco CMO Tariq Hassan on keeping up with changing consumer trends in eComm
FromBRAVE COMMERCE
ratings:
Length:
21 minutes
Released:
Mar 21, 2021
Format:
Podcast episode
Description
CMO of Petco Tariq Hassan discusses Petco's recent emphasis on being a health and wellness provider for pets as it serves more consumers entering the category during the pandemic. He also discusses how Petco capitalized on other retailers' out-of-stock issues, and adjusted their strategies to meet the growing demand for pet care. Lastly, he describes how Petco is using data to develop more personalized consumer experiences and enter the retail media space. Hosted on Acast. See acast.com/privacy for more information.
Released:
Mar 21, 2021
Format:
Podcast episode
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