27 min listen
Pabst's Will Yen on building brand equity in regional marketplaces
FromBRAVE COMMERCE
ratings:
Length:
16 minutes
Released:
Jan 25, 2021
Format:
Podcast episode
Description
Pabst's Director of National Accounts Will Yen shares his advice on adapting to the major shifts in the shopper journey for alcohol in light of the pandemic. As consumers tend to purchase the brands they know and trust, he describes how to build your brand equity by innovating for regional audiences. Lastly, hear how Pabst combatted supply chain issues and optimized for last mile delivery. Hosted on Acast. See acast.com/privacy for more information.
Released:
Jan 25, 2021
Format:
Podcast episode
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