Today we hear from Michael Varda from Craft Beer Advisory Services. Michael's company helps craft breweries increase sales and sharpen marketing with consumer intelligence research. Michael shares tips and tactics from his consumer intelligence research: What makes customers drink what they drink?  What decisions drive where they go? And how can you can use this data to make intelligent business decisions for your brewery? Key TopicsTop reasons why customers will come back to your taproomThe 6 types of customers and how to use this information to drive more taproom trafficResearch Reports: Brand Analysis, Custom Benchmarks, Go-To Market Strategy, and Consumer MotivationResourcesLearn more about Craft Beer Advisory ServicesGet the financial training newsletter for breweries