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Central Garden and Pet's Tim Cofer & Mike McGoohan on bringing a "digital first" mindset to two rapidly changing industries

Central Garden and Pet's Tim Cofer & Mike McGoohan on bringing a "digital first" mindset to two rapidly changing industries

FromBRAVE COMMERCE


Central Garden and Pet's Tim Cofer & Mike McGoohan on bringing a "digital first" mindset to two rapidly changing industries

FromBRAVE COMMERCE

ratings:
Length:
32 minutes
Released:
Mar 1, 2021
Format:
Podcast episode

Description

Central Garden and Pet CEO Tim Cofer and CMO Mike McGoohan describe how they have executed a brand centered around nurturing happy and healthy homes for over 40 years to become the market leader in the garden and pet industries with over 65 high-quality brands. The duo discusses how they are executing strategies to build innovative, digital-centered brands for the future of the pet and garden industries. Learn how they kept up with increased demand and the shift to eCommerce over the past year. Hosted on Acast. See acast.com/privacy for more information.
Released:
Mar 1, 2021
Format:
Podcast episode

Titles in the series (100)

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.