The world of consumer goods is changing for the better – and technology is at the forefront of this transformation to answer demands for a more sustainable and ethical supply chain. CEO of Farmer connect® Michael Chrisment has already helped secure $9 million in a Series A investment round for the platform that uses blockchain to track the lifecycle of coffee and chocolate. He now continues his mission to transform the agriculture supply chains by cleverly connecting farmers to consumers and everyone in between. Michael joins me on Tech Talks Daily to discuss the importance of traceability. He also shares his insights on the company’s vision and the future of the industry. We recorded the episode on World Coffee day. So, we also discuss the importance of supply chain traceability and why coffee/cocoa companies should be transparent in their product journey farmer connect® is a platform that allows consumers, farmers, and retailers to have insight into the complete supply chain of the coffee and chocolate products, using blockchain-based on IBM technology, self-sovereign identity, and artificial intelligence. It connects the user to farmers, traders, roasters, and brands. Its rapidly growing roster of clients and industry partnerships already includes some of the world’s biggest coffee brands, such as UCC coffee, HEMA, and Massimo Zanetti Beverage.