42 min listen
495: How Generac became a clean energy company, with Keith Marett, Generac
FromSunCast
ratings:
Length:
65 minutes
Released:
Jul 14, 2022
Format:
Podcast episode
Description
Founded in a Wisconsin barn more than 60 years ago, Generac is a global leader in designing and manufacturing residential, commercial and industrial power generation equipment. Generac practically created the market for home standby generators and still commands an impressive market share in that category. Now it's fueling its transition to the renewable energy reality through an acquisition spree in clean energy products and services.
Take Neurio, a Vancouver, British Columbia-based energy data company. Founded in 2005, Neurio focused on metering technology and analytics to optimize home or business energy use. Generac bought it in 2019 to accelerate its efforts around connectivity and remote monitoring — what it described as "critical parts of its 'Powering Our Future' strategy."
https://www.linkedin.com/in/keithmarett/ (Keith Marett) was CEO of Neurio at the time of the acquisition. He said combining Neurio's intelligent energy management technology with Generac's products, distribution, and market creation capabilities created tremendous energy use and management opportunities. And that was only the beginning.
Keith is now the president of Generac's Clean Energy Services, its fastest-growing division. He expects homeowners to become increasingly aware they can track and control their energy use through various technologies that allow them to decide who they pay and how much they pay for electricity. And he’s shepherded a 3+ year transformation of this traditional power company into an outperforming Fortune 1000 star. What’s the strategy, and where are they looking next?
Stay tuned…
If you want to connect with today's guest, you’ll find links to their contact info (linked, twitter, etc) in the https://mysuncast.com/suncast-episodes/ (show notes) over on the blog.
SunCast is presented by https://www.mysuncast.com/sungrow (Sungrow), the world’s most bankable inverter brand.
You can learn more about all the sponsors who help make this show free for you, here: https://www.mysuncast.com/sponsors (www.mysuncast.com/sponsors)
Remember you can always find the resources and learn more about today’s guest, recommendations, book links, and more than 490 other founder stories and startup advice athttps://www.mysuncast.com/ ( www.mysuncast.com).
You can connect with me, Nico Johnson, on https://www.twitter.com/nicomeo (Twitter), https://www.linkedin.com/in/nickalus/ (LinkedIn) or email.
Take Neurio, a Vancouver, British Columbia-based energy data company. Founded in 2005, Neurio focused on metering technology and analytics to optimize home or business energy use. Generac bought it in 2019 to accelerate its efforts around connectivity and remote monitoring — what it described as "critical parts of its 'Powering Our Future' strategy."
https://www.linkedin.com/in/keithmarett/ (Keith Marett) was CEO of Neurio at the time of the acquisition. He said combining Neurio's intelligent energy management technology with Generac's products, distribution, and market creation capabilities created tremendous energy use and management opportunities. And that was only the beginning.
Keith is now the president of Generac's Clean Energy Services, its fastest-growing division. He expects homeowners to become increasingly aware they can track and control their energy use through various technologies that allow them to decide who they pay and how much they pay for electricity. And he’s shepherded a 3+ year transformation of this traditional power company into an outperforming Fortune 1000 star. What’s the strategy, and where are they looking next?
Stay tuned…
If you want to connect with today's guest, you’ll find links to their contact info (linked, twitter, etc) in the https://mysuncast.com/suncast-episodes/ (show notes) over on the blog.
SunCast is presented by https://www.mysuncast.com/sungrow (Sungrow), the world’s most bankable inverter brand.
You can learn more about all the sponsors who help make this show free for you, here: https://www.mysuncast.com/sponsors (www.mysuncast.com/sponsors)
Remember you can always find the resources and learn more about today’s guest, recommendations, book links, and more than 490 other founder stories and startup advice athttps://www.mysuncast.com/ ( www.mysuncast.com).
You can connect with me, Nico Johnson, on https://www.twitter.com/nicomeo (Twitter), https://www.linkedin.com/in/nickalus/ (LinkedIn) or email.
Released:
Jul 14, 2022
Format:
Podcast episode
Titles in the series (100)
002: Anatomy of a winning market entry strategy, with Marco Garcia of Nextracker by SunCast