Highly complex fragmented supply chains may create a competitive advantage for the companies that build and maintain them, but the same isn’t necessarily true for all the tiers of that chain – particularly at the raw material production level. Michael Jones is the Co-Founder and CEO of THRIVE Farmers, an innovative organization that is transforming the coffee industry by shortening the supply chain between farmers and consumers to increase control and net profit for farmers. Join Enrique and special guest host Adrian Purtill as they talk to Michael about how his personal and professional mission has driven him to make a difference in the lives of others while also completely altering his definition of success.Additional Links & Resources:Learn more about Logistics with Purpose: https://supplychainnow.com/program/logistics-with-purposeSubscribe to Logistics with Purpose and all other Supply Chain Now programs: https://supplychainnow.com/subscribeLearn more about Vector Global Logistics: https://vectorgl.com/Check out the 2022 Supply Chain and Procurement Awards: https://supplychainprocurementawards.com/Download the U.S. Bank 2021 Q4 Freight Payment Index: https://bit.ly/3pwmWKCThis episode was hosted by Enrique Alvarez and Adrian Purtill. For additional information, please visit our dedicated show page at: https://supplychainnow.com/make-decent-living-thrive-farmers-834