What comes to mind when you think of the most complex business from the viewpoint of business processes? I can almost guarantee that it will not be a poultry business. How hard could the poultry business be to run? Shouldn't it be as simple as raising a bunch of chickens, feeding them corn, and selling eggs and chicken parts? Well, running a poultry business requires tight control of yield and financial processes. There is always a push for higher productivity and yield because of the cost pressures.In today's episode, we have our guest, Gabriel Paunescu, CEO of Naologic, who discusses the nuances of the agriculture and poultry business and how the manufacturing processes are different from other industries. He also discusses the challenges associated with maintaining in-house ERP solutions and their implications on the business. Finally, he discusses how custom platforms and inflexible solutions might result in organizations switching to asynchronous planning and ad-hoc process solutions maintained on error-prone spreadsheets. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.