Amazon is perhaps the most visited site for e-commerce, and its product filters will probably be the most used feature on its site. Product filters help you find the products you are looking for without going through thousands or millions of products that the site might carry. Well-designed websites understand your journey deeply, and they are guiding you as you use the site. On the other hand, poorly designed websites either have too many or too few filters and ignore the user's viewpoint while designing the site. Irrespective of whether you are a B2B or B2B business, you need a sophisticated product filter strategy to provide the buying experience that your customers desire. In today's episode, we invited an expert panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise with product filter design and e-commerce to discuss the best practices of designing product filters. We also have a chance to discuss the competing features such as onsite search, voice, and several other trends such as AI and how they would redefine the place for product filters. Finally, we have had a chance to discuss real-life scenarios of poor filter design and its implications on the user experience.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.