When it comes to real-time interactions, customers want experiences that are as similar to IRL (in real life) as possible. Online engagement with live video can better educate online visitors about your products; which can shorten the buying cycle. In this session, we will talk about the ins and out of using online engagement with live video. You will learn: Benefits of using video to increase sales Tips and best practices for providing online engagement with live video Insights on implementing this with the right lines of business Increasing online conversion and reducing the abandonment rate Achieving higher ROI by selling more units