You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But in the meeting, everyone takes turns making different points (presumably so they feel they’ve contributed to the meeting in front of their superior), the conversation goes wayward and when it comes time to making the decision, everyone’s confused or (worse) misled. This is typically the point where the most senior person in the room then makes decisions, essentially based on what they thought before they entered the room, and the meeting has been a waste of time.It just doesn’t have to be this way. The ORID method (Objective, Reflective, Interpretive, Decisional) traces its origins to a person named Joseph Matthews, a US army Chaplin who had just come home from World War Two. When he returned to his university professorship, he was consumed with the need to help people process the events of their lives – to help people build meaning from their own trials. Matthews met an art professor who showed him that any encounter with art involves a trialogue – or three-way conversation – between the art, the artist, and the observer. The Professor explained:  "First you have to take the work of art seriously by observing carefully what's there, and what's not. Then you must look seriously at what is going on inside of you as you observe the art to see how you are reacting, what repels you? What delights you? You have to peel back layers of awareness so that you can begin to ask what it means to you. Art, the professor explained, is like listening. You must work to create your own meaning from an artwork, or a conversation.”Matthews recalled his exposure to phenomenology - the study of phenomena and brought to mind readings of Soren Kierkegaard. Matthews used this structure to create, what was called the art form conversation, and what facilitators affectionately call the focused conversation method. The idea is a structured conversation that helps participants develop their thinking in a logical manner but following a natural human process for focused communication. Logic and facts are introduced first, then emotion is welcomed, followed by interpretation, and then a decision or resolution to the thinking process.In this episode we talk with Robin Parsons, a seasoned professional facilitator who uses the ORID method all the time.Guest: Robin Parsons, MBA, CPF, CTFParsons Dialogue Ltd.Website https://www.parsonsdialogue.com/Email info@parsonsdialogue.com  Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesVisit the Stories and Strategies websiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Email Doug directly doug@storiesandstrategies.ca  Follow us on:LinkedInTwitterInstagramFacebookThe Brave MarketerMany of the most memorable brand campaigns have been driven by cutting edge marketersListen on: Apple Podcasts   Spotify