31 min listen
Authentic Campaigns, Social Media, and Politics, with Loren Merchan and Jonathan Barnes
Authentic Campaigns, Social Media, and Politics, with Loren Merchan and Jonathan Barnes
ratings:
Length:
36 minutes
Released:
Jun 16, 2019
Format:
Podcast episode
Description
Loren Merchan and Jonathan Barnes guest to discuss the concept of authenticity and authentic campaigns in US elections. We break down the concept of authenticity, and discuss how digital and social media can be leveraged to make a candidate seem more authentic during a campaign.
Find out more about Authentic Campaigns here!
Find out more about Authentic Campaigns here!
Released:
Jun 16, 2019
Format:
Podcast episode
Titles in the series (100)
Digital Marketing on Social Media for Political Campaigns, with Chasen Campbell: Chasen Campbell, VP of Client Strategy at Harris Media, shares his knowledge about how major US politicians use social media for digital campaigning. We discuss how political campaigns use big data to micro-target voters on Facebook, Instagram, and Twitter, as well as what it's like to run a digital marketing campaign for politicians with big budgets. Chasen also weighs in on how new social media platforms, like Snapchat and Periscope, stack up to giants like Facebook and Google. We also discuss what works and what doesn't in driving engagement online, and Chasen emphasizes that short, easy to understand, and entertaining messages are key to capturing voters' attention. by Social Media and Politics