Custom products are the future. People will be looking for products that are made to fit them perfectly, but how are custom products scaled in this day and age?In this episode, Jordan sits down with Niklas Hedegaard of THEMAGIC5 and talks about how their company is scaling massively and the investments that they’re getting. Listen in and have an idea of what it looks like to take on investors and have beneficial relationships with them.Enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECustom products are the future.To keep the customized product's cost low, 95% of it could be standardized and 5% could be customized.Paid media is still working for eCommerce in 2022.Relationships differ from investor to investor. They all have specific capabilities and things that they want to do to help companies. If you are doing the right things and you have built up a team that trusts you, having investors doesn't feel like you have a horrible boss but feels like they are there to assist you.Have people who are huge in the space and have massive influence work with you.Understand the metrics, attributions, and where you should and shouldn't put your money.Try not to micromanage. Test everything and see what works.Recommended Tool: Triple Whalehttps://www.triplewhale.com Recommended Podcast: Lex Fridmanhttps://www.lexfridman.com/podcast/ Today’s Guest:Niklas Hedegaard is one of the founders of THEMAGIC5.THEMAGIC5 provides customized swimming goggles for every individual.Connect and learn more about Niklas and THEMAGIC5 here:Website: https://www.themagic5.com Linkedin:https://www.linkedin.com/company/themagic5 https://dk.linkedin.com/in/niklas-hedegaard-67554798 This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply