Scaling your business across borders takes a different kind of effort and tactics.In this episode, Baabuk’s Head of E-Commerce Alexander Miller talks about what going international with a brand looks like. He also shares what’s working and not working in the post-iOS 14 world.Listen and learn!KEY TAKEAWAYS FROM THIS EPISODEInvolve your customers in your story.Being human to your customers as a brand works wonders in customer acquisition.People are more comfortable using sites built specifically for them based on currency, language, and cultural marketing.Find the right partners that will treat your brand with the same respect that you give them.Diversify your channels and tactics.Recommended book: The Book by Alan Wattshttps://www.amazon.com/Book-Taboo-Against-Knowing-Who/dp/0679723005Today’s Guest:Alex Miller is the Head of E-Commerce and Digital Marketing Strategy at Baabuk.Baabuk is a B-Corp Certified brand that offers natural wool footwear designed in Switzerland, responsibly crafted with natural materials.Connect and learn more about Alex and Baabuk here:Website: https://www.baabuk.comhttps://www.alexander-miller.comLinkedin: https://www.linkedin.com/in/amiller22This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply