Sea 2 Ep 33 Kathleen Booth - “3 Things Top Performing Ecommerce Brands Do!”  8/18/2022   Ecommerce is complicated, so what should you focus on? ROAS, Attribution, email, targeting, creative, spend? Kathleen Booth can help! She crushes the myth of ROAS and last click attribution along with the 3 things she has seen to get top performance. Kathleen is the host of the long running INBOUND SUCCESS podcast along with being one of the leading marketing leaders in ecommerce. Bonus News section, we are joined by Spencer Soper with Bloomberg News to talk about his article on Amazon drop ship policy not being enforced and the story of how it impacted Spangler Candy Company and their Dum Dums lollipop brand. We play “What’s That Keyword?” Join Scott Ohsman, Summer Jubelirer and Hayley Brucker for years of knowledge and some juicy nuggets. Ecommerce Simplified! Warning, you will learn and be entertained at the same time.    Brought to you by: Athletic Greens. Activate your great deal by going to: https://athleticgreens.com/partner/d35ctoffer-nutrition/en?utm_source=podcast&utm_medium=influencer&utm_campaign=emerging_d35ct__a3878__o27&utm_term=cac__a3878__o27&utm_content=sport__a3878__o27   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Kathleen Booth  LinkedIn:https://www.linkedin.com/in/kathleenslatterybooth/ Website: https://www.kathleen-booth.com/   Guest: Spencer Soper LinkedIn: https://www.linkedin.com/in/spencer-soper-8558716/ Twitter: @spencersoper Website: https://www.bloomberg.com/   HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 15 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 25 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Marketing Coordinator at Channel Key LLC. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.