Sea 3 Ep 5 “Big Changes In Retail Media!” with Iesha White 4/27/2023 Retail Media is all the buzz as everyone else other than Amazon wants the profit and new ways to leverage their first party data. Well, we are joined today by a recurring superstar Iesha White, Associate Director Programmatic at Tinuiti. She talks through the biggest changes of performance marketing and how to get the most out of your dollars on programmatic digital advertising. Aisha works with some of the largest brands in the world and she brings her experience to the table on this episode Big time. We talk through equity in media, attribution in display media, out of home and what is changing. We play “What’s That Keyword?” Game and Hayley Brucker and the News brings us two awesome stories. All that and more with Scott Ohsman, Summer Jubelirer. Always Off Brand Simplifies Ecommerce and guarantees to make you laugh and learn at the same time!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Iesha White - Associate Director Programmatic - Tinuiti  LinkedIn - https://www.linkedin.com/in/ibmw91/ Website: https://tinuiti.com/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 15 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 27 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Marketing Coordinator at Channel Key LLC. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.