This episode is brought to you by Yotpo.   Sandro says, “A lot of what I'd seen in the grocery aisles were Asian-inspired beverages I loved from childhood, but they filled these beverages with a lot of sugar preservatives. And the labels hadn't been updated in 20 or 30 years. These were beverages I couldn't drink anymore, because I'd learned more about health and wellness and the impact of a high-sugar diet on your health, but they were still flavors that I wanted to like experience in my life.”   Today we talked with Sandro Roco, Founder and CEO of Sanzo. Sanzo is the first Asian-inspired sparkling water brand with real fruit flavors and no added sugar. Their vision is to create a bridge between traditional Asian flavors and modern taste. We discussed so many topics, from the product to building a consumer packaged goods brand, and the lessons he learned from his previous startup, including:   * Reflections on their 3rd year anniversary * Grateful for a job at an early startup and the experience and trust he received * Learning from other entrepreneurs with more experience * How he invests in and develops employees in a growing startup * Why culture building is part of employee development * A 360 overview of the brand * Why Sanzo is a manifestation of his own self-actualization journey * The uniqueness of the Sanzo beverage * Why Sanzo is really about representation * Why there hasn’t be a brand like Sanzo before * The value of attractive packaging for the consumer and retailer * The secret of Sanzo’s early success with retailers * What’s something about Sanzo that consumers don’t know * Why legacy is so important for Sandro * The simple elegance of their ingredients: real fruit and sparkling water * A walk through the Sanzo flavors * Inspiration for aspiring food and beverage entrepreneurs   Join Ramon Vela and Sandro Roco as we break down the inside story of Sanzo, on The Story of a Brand.   For more on Sanzo, visit: https://drinksanzo.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.   *   This episode is brought to you by Yotpo.   Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy.   Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands.   Take 8 minutes or fewer to add a recurring revenue channel to your business.   Download Yotpo Subscriptions from the Shopify App Store today https://apps.shopify.com/yotpo-subscription