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    Bake it up a notch: how to thrive in a post-cookie world

    Bake it up a notch: how to thrive in a post-cookie world

    FromConnected

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    Bake it up a notch: how to thrive in a post-cookie world

    FromConnected

    ratings:
    Length:
    21 minutes
    Released:
    Apr 13, 2022
    Format:
    Podcast episode

    Description

    How well does your feed know you? Experts join Dan to explore the changing consumer relationship with online advertising, and ask how brands are adapting for a more transparent future. People want a personalised experience – but what data are they prepared to give in return?
    Released:
    Apr 13, 2022
    Format:
    Podcast episode

    Titles in the series (24)

    Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future. Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.