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    How the cookie crumbled: a brief history of internet advertising

    How the cookie crumbled: a brief history of internet advertising

    FromConnected

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    How the cookie crumbled: a brief history of internet advertising

    FromConnected

    ratings:
    Length:
    25 minutes
    Released:
    Apr 7, 2022
    Format:
    Podcast episode

    Description

    When 90s super-nerds created the first internet banner ads, they weren’t even sure what to do with them. Dan and his special guests explore the rise of online ads, from their humble beginnings in a San Francisco basement to the sophisticated targeting tools we have today.
    Released:
    Apr 7, 2022
    Format:
    Podcast episode

    Titles in the series (21)

    Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future. Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.