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    ??Iconic Duos: How a chocolate brand builds on a tantalising trend

    ??Iconic Duos: How a chocolate brand builds on a tantalising trend

    FromConnected

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    ??Iconic Duos: How a chocolate brand builds on a tantalising trend

    FromConnected

    ratings:
    Length:
    23 minutes
    Released:
    Nov 4, 2019
    Format:
    Podcast episode

    Description

    Whittaker’s has been a New Zealand icon for more than 120 years. Tom Hern joins their Marketing Manager Jasmine Currie and MBM Business Director Hannah Eastwood to find out how a beloved soft drink and Nigella Lawson have helped them build on generations of customer love in a digital age.
    Released:
    Nov 4, 2019
    Format:
    Podcast episode

    Titles in the series (21)

    Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future. Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.