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? Making Memories: How brands are becoming part of the experience

? Making Memories: How brands are becoming part of the experience

FromConnected


? Making Memories: How brands are becoming part of the experience

FromConnected

ratings:
Length:
22 minutes
Released:
Jun 24, 2019
Format:
Podcast episode

Description

Customers aren’t just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas traditions or doing a lap of Australia, to drive business outcomes. Jules Lund heads beyond the store with Clemenger BBDO’s Gayle While and Kathmandu’s John Sette.
Released:
Jun 24, 2019
Format:
Podcast episode

Titles in the series (21)

Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future. Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.