20 min listen
? Making Memories: How brands are becoming part of the experience
FromConnected
ratings:
Length:
22 minutes
Released:
Jun 24, 2019
Format:
Podcast episode
Description
Customers aren’t just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas traditions or doing a lap of Australia, to drive business outcomes. Jules Lund heads beyond the store with Clemenger BBDO’s Gayle While and Kathmandu’s John Sette.
Released:
Jun 24, 2019
Format:
Podcast episode
Titles in the series (25)
??The Great Unfailing: How digital is bringing brands to new audiences: From watching the Melbourne Cup on our phones to sharing terrifying fail videos, audiences are using digital to connect. Jules Lund... by Connected