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    ? In Search of Why: Bringing purpose to brands

    ? In Search of Why: Bringing purpose to brands

    FromConnected

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    ? In Search of Why: Bringing purpose to brands

    FromConnected

    ratings:
    Length:
    17 minutes
    Released:
    Jun 17, 2019
    Format:
    Podcast episode

    Description

    We do things better when we feel them in our heart – and so do brands. Jules Lund joins Telstra’s Jeremy Nicholas and Sherilyn Shackell of The Marketing Academy, and discovers it’s not just WHAT you do, it’s WHY you do it.
    Released:
    Jun 17, 2019
    Format:
    Podcast episode

    Titles in the series (21)

    Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future. Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.