Give me your attention

FromConnected

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Give me your attention

FromConnected

ratings:

Length:

25 minutes

Released:

Apr 26, 2022

Format:

Podcast episode

Description

If your ad appears but nobody notices it, did it even exist? In this episode, Dan gets the experts' view to understand attention: what it is, how to get it from your audience, how to keep it, and how science has evolved to measure it.

Released:

Apr 26, 2022

Format:

Podcast episode

Titles in the series (21)

Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future. Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.

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Introducing Face 2 Face: Discover what makes marketers click with consumers. Face 2 Face from Facebook sees Jules Lund go head to head with some of the... by Connected
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✈️The Billion Point Gamble: Velocity's Dean Chadwick & KPMG's Carmen Bekker: Jules Lund learns about a high-stakes billion point gamble from Velocity's Dean Chadwick. And KPMG's Carmen Bekker reveals what is... by Connected
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Introducing Face 2 Face - Season 2: If you want your business to start conversations, grow communities or unleash that big idea, Face 2 Face is for you. Jules Lund... by Connected
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⚡Stories at the Speed of Bolt: Optus' Parag Panjwani & Host/Havas' Paul Bootlis: Jules Lund talks Usain Bolt and six-second storytelling with Optus marketer Parag Panjwani. And making a difference - how marketin... by Connected
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? It's Cool to be Good: Changing how brands think about social good: Giving back isn't just for individuals anymore. Brands are also stepping up to do their bit for a better, safer world. Jules Lund chats... by Connected
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? In Search of Why: Bringing purpose to brands: We do things better when we feel them in our heart - and so do brands. Jules Lund joins Telstra's Jeremy Nicholas and Sherilyn Shackell... by Connected
17 min listen
? Would You Like Surprise With That? How to be brave with your brand: From finally conceding McDonald's is 'Macca's to KFC's naked wrestling, customers reward brands that try something "bold". Jules Lund... by Connected
23 min listen
?A Trans-Tasman Clapback? All fun and games until someone registers the domain ??: The January lamb ads are a beloved Aussie institution. But what happens when New Zealand turns the joke into a new tourism campaign?... by Connected
18 min listen
? Making Memories: How brands are becoming part of the experience: Customers aren't just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas... by Connected
22 min listen
?You like me, you really like me! How personalisation is winning the world of infinite choice: Customers want to feel understood. They expect brands to connect with them one-on-one. Jules Lund discovers how Spotify's Serena Leith,... by Connected
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? You've Got the Power ? Taking charge of your mental wellness ?: With so much on their plate, marketers can feel pretty stressed out. In this special episode, Facebook's Catherine Bowe finds out how... by Connected
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?Where in the world is Face 2 Face?: We can learn many things from other places, but it's the different approaches to creativity that are really... by Connected
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? Grape Expectations: Why customers love it when you're true to your brand: We all want to try new things, but what happens when the gamble doesn't pay off? Jules Lund learns lessons in telling stories that... by Connected
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??Iconic Duos: How a chocolate brand builds on a tantalising trend: Whittaker's has been a New Zealand icon for more than 120 years. Tom Hern joins their Marketing Manager Jasmine Currie and MBM... by Connected
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Bake it up a notch: how to thrive in a post-cookie world: How well does your feed know you? Experts join Dan to explore the changing consumer relationship with online advertising, and ask how... by Connected
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Earn the Fern ? how tapping into a Kiwi tradition is taking athletes to the Games: From rugby to rowing, sport is a way of life for Kiwis, and the New Zealand Olympic Team has harnessed that passion. Tom Hern finds... by Connected
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Introducing Connected: Introducing Connected, a podcast from Meta that casts an expert eye on some of today's biggest marketing questions. by Connected
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Uh-oh: why we can't get enough of messaging apps: Do young people really hate the phone? Dan heads back to the beginning to uncover why we still love messaging more than any other... by Connected
17 min listen
Give me your attention: If your ad appears but nobody notices it, did it even exist? In this episode, Dan gets the experts' view to understand attention: what... by Connected
25 min listen
How the cookie crumbled: a brief history of internet advertising: When 90s super-nerds created the first internet banner ads, they weren't even sure what to do with them. Dan and his special guests... by Connected
25 min listen
You up? how to get an invite to your customers' group chat: Are call centres a thing of the past? Join Dan and his guests as they explore how brands are jumping on board with messaging apps to go... by Connected
21 min listen

More Episodes from Connected

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You up? how to get an invite to your customers' group chat: Are call centres a thing of the past? Join Dan and his guests as they explore how brands are jumping on board with messaging apps to go... by Connected
21 min listen
Uh-oh: why we can't get enough of messaging apps: Do young people really hate the phone? Dan heads back to the beginning to uncover why we still love messaging more than any other... by Connected
17 min listen
Bake it up a notch: how to thrive in a post-cookie world: How well does your feed know you? Experts join Dan to explore the changing consumer relationship with online advertising, and ask how... by Connected
21 min listen
How the cookie crumbled: a brief history of internet advertising: When 90s super-nerds created the first internet banner ads, they weren't even sure what to do with them. Dan and his special guests... by Connected
25 min listen
Introducing Connected: Introducing Connected, a podcast from Meta that casts an expert eye on some of today's biggest marketing questions. by Connected
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Earn the Fern ? how tapping into a Kiwi tradition is taking athletes to the Games: From rugby to rowing, sport is a way of life for Kiwis, and the New Zealand Olympic Team has harnessed that passion. Tom Hern finds... by Connected
24 min listen
?Where in the world is Face 2 Face?: We can learn many things from other places, but it's the different approaches to creativity that are really... by Connected
2 min listen
??Iconic Duos: How a chocolate brand builds on a tantalising trend: Whittaker's has been a New Zealand icon for more than 120 years. Tom Hern joins their Marketing Manager Jasmine Currie and MBM... by Connected
23 min listen
? Grape Expectations: Why customers love it when you're true to your brand: We all want to try new things, but what happens when the gamble doesn't pay off? Jules Lund learns lessons in telling stories that... by Connected
22 min listen
? It's Cool to be Good: Changing how brands think about social good: Giving back isn't just for individuals anymore. Brands are also stepping up to do their bit for a better, safer world. Jules Lund chats... by Connected
20 min listen
? Making Memories: How brands are becoming part of the experience: Customers aren't just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas... by Connected
22 min listen
? In Search of Why: Bringing purpose to brands: We do things better when we feel them in our heart - and so do brands. Jules Lund joins Telstra's Jeremy Nicholas and Sherilyn Shackell... by Connected
17 min listen
? Would You Like Surprise With That? How to be brave with your brand: From finally conceding McDonald's is 'Macca's to KFC's naked wrestling, customers reward brands that try something "bold". Jules Lund... by Connected
23 min listen
? You've Got the Power ? Taking charge of your mental wellness ?: With so much on their plate, marketers can feel pretty stressed out. In this special episode, Facebook's Catherine Bowe finds out how... by Connected
17 min listen
?A Trans-Tasman Clapback? All fun and games until someone registers the domain ??: The January lamb ads are a beloved Aussie institution. But what happens when New Zealand turns the joke into a new tourism campaign?... by Connected
18 min listen
?You like me, you really like me! How personalisation is winning the world of infinite choice: Customers want to feel understood. They expect brands to connect with them one-on-one. Jules Lund discovers how Spotify's Serena Leith,... by Connected
20 min listen
Introducing Face 2 Face - Season 2: If you want your business to start conversations, grow communities or unleash that big idea, Face 2 Face is for you. Jules Lund... by Connected
1 min listen
⚡Stories at the Speed of Bolt: Optus' Parag Panjwani & Host/Havas' Paul Bootlis: Jules Lund talks Usain Bolt and six-second storytelling with Optus marketer Parag Panjwani. And making a difference - how marketin... by Connected
15 min listen
✈️The Billion Point Gamble: Velocity's Dean Chadwick & KPMG's Carmen Bekker: Jules Lund learns about a high-stakes billion point gamble from Velocity's Dean Chadwick. And KPMG's Carmen Bekker reveals what is... by Connected
18 min listen
Introducing Face 2 Face: Discover what makes marketers click with consumers. Face 2 Face from Facebook sees Jules Lund go head to head with some of the... by Connected
1 min listen

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Give me your attention

Give me your attention

Description

Titles in the series (21)

More Episodes from Connected

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