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    ? Would You Like Surprise With That? How to be brave with your brand

    ? Would You Like Surprise With That? How to be brave with your brand

    FromConnected

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    ? Would You Like Surprise With That? How to be brave with your brand

    FromConnected

    ratings:
    Length:
    23 minutes
    Released:
    Jun 10, 2019
    Format:
    Podcast episode

    Description

    From finally conceding McDonald’s is ‘Macca’s to KFC’s naked wrestling, customers reward brands that try something “bold”. Jules Lund talks to Mark Lollback (GroupM) and David Fox (Ogilvy Group) about how to break the mould without losing a brand’s soul.
    Released:
    Jun 10, 2019
    Format:
    Podcast episode

    Titles in the series (21)

    Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future. Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.