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    ? Grape Expectations: Why customers love it when you're true to your brand

    ? Grape Expectations: Why customers love it when you're true to your brand

    FromConnected

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    ? Grape Expectations: Why customers love it when you're true to your brand

    FromConnected

    ratings:
    Length:
    22 minutes
    Released:
    Jul 15, 2019
    Format:
    Podcast episode

    Description

    We all want to try new things, but what happens when the gamble doesn’t pay off? Jules Lund learns lessons in telling stories that match your brand with Vinomofo’s Justin Dry and TBWA Melbourne’s Paul Arena.
    Released:
    Jul 15, 2019
    Format:
    Podcast episode

    Titles in the series (21)

    Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future. Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.