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Connected

Connected


Connected

ratings:
Length:
21 episodes
Language:
English
Format:
Podcast

Description

Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future.

Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.
Language:
English
Format:
Podcast

Episodes1 - 10 of 21 episodes

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You up? how to get an invite to your customers' group chat

Are call centres a thing of the past? Join Dan and his guests as they explore how brand...

21 minutes
May 10, 2022

Uh-oh: why we can't get enough of messaging apps

Do young people really hate the phone? Dan heads back to the beginning to uncover why w...

16 minutes
May 03, 2022

Give me your attention

If your ad appears but nobody notices it, did it even exist? In this episode, Dan gets ...

24 minutes
Apr 26, 2022

Bake it up a notch: how to thrive in a post-cookie world

How well does your feed know you? Experts join Dan to explore the changing consumer rel...

21 minutes
Apr 13, 2022

How the cookie crumbled: a brief history of internet advertising

When 90s super-nerds created the first internet banner ads, they weren’t even sure what...

25 minutes
Apr 07, 2022

Introducing Connected

Introducing Connected, a podcast from Meta that casts an expert eye on some of today’s ...

0 minutes
Mar 28, 2022

Earn the Fern ? how tapping into a Kiwi tradition is taking athletes to the Games

From rugby to rowing, sport is a way of life for Kiwis, and the New Zealand Olympic Tea...

24 minutes
Nov 18, 2019

?Where in the world is Face 2 Face?

We can learn many things from other places, but it’s the different approaches to creati...

2 minutes
Nov 04, 2019

??Iconic Duos: How a chocolate brand builds on a tantalising trend

Whittaker’s has been a New Zealand icon for more than 120 years. Tom Hern joins their M...

23 minutes
Nov 04, 2019

? Grape Expectations: Why customers love it when you're true to your brand

We all want to try new things, but what happens when the gamble doesn’t pay off? Jules ...

21 minutes
Jul 15, 2019