9 min listen
Insight Unpacked S1E5 | Is Your Brand Working?
Insight Unpacked S1E5 | Is Your Brand Working?
ratings:
Length:
27 minutes
Released:
Sep 12, 2022
Format:
Podcast episode
Description
In the fifth and final episode of our series, “Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn. Kellogg professors Julie Hennessy, Jennifer Cutler, Jim Lecinski, and Tim Calkins will explain how to use tools like Twitter to understand how customers feel about your brand, and what happened when Old Spice and Lego started to target surprising new audiences. Finally, we’ll learn how Kellogg professors feel about Insight’s new brand.
Released:
Sep 12, 2022
Format:
Podcast episode
Titles in the series (99)
Knock Your Next Business Presentation Out of the Park: From eliminating surprises to setting up the room, the best presenters do a lot more than practice. by The Insightful Leader