9 min listen
Why It’s Crucial for Startups to Define Their Identity Early
Why It’s Crucial for Startups to Define Their Identity Early
ratings:
Length:
14 minutes
Released:
Nov 8, 2018
Format:
Podcast episode
Description
Kellogg Insight offers advice for entrepreneurs on the importance of defining their startup's identity as early in their journey as possible. We hear from Rick Desai, an adjunct professor of innovation and entrepreneurship at Kellogg and founder of the brand identity firm Listen. Then we discuss with Ben Jones, a professor of strategy at Kellogg, his groundbreaking new research on the ages of successful entrepreneurs.
Released:
Nov 8, 2018
Format:
Podcast episode
Titles in the series (99)
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