41 min listen
Understanding Podcast Attribution with Podsights
Understanding Podcast Attribution with Podsights
ratings:
Length:
22 minutes
Released:
Jun 23, 2021
Format:
Podcast episode
Description
"In our world of attribution, it has really shifted from being a nice to have to a need to have. We see agencies and brands who will not buy podcast advertising if they cannot get attribution." Sarah Cotenoff, Co-Founder and Head of Partnership at Podsights, joins me today to discuss how podcast attribution is changing and impacting the way advertisers are buying podcast ads.
We talk about how Podsights is reacting to the new needs of brands, and why data has become so important in podcast advertising.
We talk about how Podsights is reacting to the new needs of brands, and why data has become so important in podcast advertising.
Released:
Jun 23, 2021
Format:
Podcast episode
Titles in the series (100)
The Art of Successful Podcast Advertising: Learning from the best in the business is one of the most effective ways to succeed. Immerse yourself in today's episode with Dave Newmark, CEO, and CO-Founder of Podsearch, as he shares his superior knowledge on podcast sponsorship. by Podcast Advertising Playbook