41 min listen
Episode 184: #183: Jason Santana of Axiom — How to Be an Informed Sales Leader…and Why It Matters
Episode 184: #183: Jason Santana of Axiom — How to Be an Informed Sales Leader…and Why It Matters
ratings:
Length:
59 minutes
Released:
May 10, 2022
Format:
Podcast episode
Description
Jason Santana is the Sr. Vice President and Head of Global Sales Strategy and Operations at Axiom. Jason is a data scientist turns Sales Leader. He’s had massive success with some of the largest, most successful sales teams in North America. He joins us today to discuss one of the biggest challenges sales leaders face…using data to inspire rather than weaponizing data as so many sales leaders unintentionally do. This is a fantastic decision for every sales leader of all experience levels.
For video snippets of this and other episodes, head to Sales Leadership United at patreon.com/salesleadershipunited.
For video snippets of this and other episodes, head to Sales Leadership United at patreon.com/salesleadershipunited.
Released:
May 10, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 13: #13: Jacob Heugly of Zions Bancorporation—Teach, Don't Preach. Show, Don't Tell.: Commercial Banking is a complex B2B sales motion. Like any complex sales team, these bankers have turned to process and technology to create better customer experiences and to create measurable value. One of the complexities comes in the sheer number of products these bankers have to offer their clients. Jake Heugly of Zions Bancorporation leads one of the most successful fee income teams in the United States. They are growing at an industry-beating rate and are averaging 15 products per customer…double the industry average…without having product-related goals. In this insightful episode, Jake shares how his team uses process in a unique way to create experiences their customers aren’t used to having and how this not only creates successful customer relationships, the process creates powerful coaching opportunities that inspire and engage the members of his teams. by Sales Leadership Podcast