31 min listen
The Power of Options
ratings:
Length:
35 minutes
Released:
Mar 11, 2020
Format:
Podcast episode
Description
David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price? LINKS Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald Baker The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle and Georg Müller Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Reed Holden and Mark Burton Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value by Reed Holden “6 Psychological Tactics Behind the Starbucks Menu” by Kent Hendricks The Soul of Enterprise podcast, episode 233: “Pricing at Starbucks and Six Tactics You Should Know About”
Released:
Mar 11, 2020
Format:
Podcast episode
Titles in the series (100)
Truths and Myths About Money: Do you have trouble talking about money with clients? David makes seven common statements about money and Blair states whether they are true or false and why. by 2Bobs—with David C. Baker and Blair Enns