Do you know how to define success?  In today's episode, I give you five guiding principles that will help you redefine your relationship to success so you can ethically scale your business at an exponential rate. You’ll get an inside look at how I create wins every day in my life and a perspective that allows you to see that no matter where you are at in your entrepreneurial journey, it’s where you’re supposed to be. Because your path is your path. And more often than not, you have the answers to all the freedoms you seek. After you listen, shoot me a message on Instagram @itsgeorgebryant and tell me your biggest takeaway from the podcast. Listen in to discover:A book you must have in your arsenal as an entrepreneurFive guiding principles that will guarantee your next level of successHow your self-worth is not determined by your net worth What it means to ethically scale your business in a transactional world Related EpisodeListen to my interview with Bob Burg On Spotify Listen to my interview With Bob Burg On Apple  Notable Quotes  "There's nothing wrong with making money. Lots of it. In fact, it's just not a goal that will make you successful." Bob Burg, The Go-Giver "Part of this game is understanding that when we lead with value and remain open to receiving, we'll receive in ways we never thought possible." - George Bryant "When you put value first, what you receive is ten times greater than what you could ever try to take with a transaction only." - George Bryant "Your job doesn't end when the transaction occurs, it begins when the transaction occurs." - George Bryant Time Stamps 00:00 George talks about the crazy weather in Montana04:11 George introduces the five guiding principles and a book you must read 07:24 George shares the law of influence and how it matters more than ever today 09:05 How to show up authentic inside your business and life 13:10 George gives you an exercise to implement inside your business