Today is part 1 of 5 in a series of solo episodes where I break down my favorite marketing book,  The Catalyst: How To Change Anyone’s Mind,  by Jonah Berger. Over the next five weeks, my goal is to help you understand how to remove roadblocks and lower barriers that prevent your customers from taking action. I’m so excited to share this with you because it is one of the reasons why the customer journey exists. When you listen, send me a DM on Instagram to let me know how you will implement this weekly challenge into your life and business. If you enjoy this series and the Podcast, leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives plus allows me to keep putting out great content for you.  In today’s episode you’ll discover:Why The Catalyst is my favorite marketing book and how it helps with the customer journeyThe key to removing roadblocks and lowering barriers to resistanceA weekly challenge for your business to create massive change right nowTime Stamps00:00 Introduction to a five part series on The Catalyst 01:42 Why The Catalyst is a marketing book every entrepreneur needs to read03:56 Grounding exercise to prepare you for the content 05:04  Why we are persuaded into certain things over others06:58 The 4 things needed to create change08:14 The key to persuasion and the five phases of change10:42 What is a Catalyst 12:10 The five horsemen of inertia 13:58 How reactance happens in your DM’s16:41 The psychological phenomenons that occur naturally 17:49 The #1  way to solve for reactance19:50 Why you need to ask better questions to reduce reactance 22:40 Highlighting gaps to gain loyalty24:20  The skill seasoned negotiators use to create trust 31:17 A challenge for you to accept inside your business and life Notable Quotes “Information without implementation is just a waste of time” GB“Persuasion is not something that I do to you or that you do to me, persuasion is something that I do to myself and you do to yourself. “- GBWe'd love if you would share this episode over on Instagram! Screenshot this episode, tag @itsgeorgebryant, and we'll share it on our stories too. ⬇️ More resources for you... ⬇️FREE TRAINING: Attract & Convert Your Best Customershttps://georgebryant.dropfunnels.com/tsr-method/enter-tsr/Our Ultimate Digital Marketing Toolkit: Legacy Brand Bundlehttps://georgebryant.dropfunnels.com/legacy-brand-bundle-upgrade/legacy-brand-bundle-1-1The Lighthouse Method Course: Simple & Effective Scale Your Businesshttps://georgebryant.dropfunnels.com/the-lighthouse-method-course-funnel/lighthousemethod/The Eternal Flame Method: The Last Email Course You'll Ever Needhttps://theeternalflamemethod.com/program/join-now/◽️◽️◽️◽️◽️◽️? Join my world... ?Website:https://mindofgeorge.com/Instagram:https://www.instagram.com/itsgeorgebryant/Facebook:https://facebook.com/gbryant1103