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48 (Sell): Selling the model instead of the features in your negotiations (Anthony Iannarino, President @ SOLUTIONS Staffing)

48 (Sell): Selling the model instead of the features in your negotiations (Anthony Iannarino, President @ SOLUTIONS Staffing)

From30 Minutes to President's Club | No-Nonsense Sales


48 (Sell): Selling the model instead of the features in your negotiations (Anthony Iannarino, President @ SOLUTIONS Staffing)

From30 Minutes to President's Club | No-Nonsense Sales

ratings:
Length:
31 minutes
Released:
Apr 21, 2021
Format:
Podcast episode

Description

Anthony walks through the toughest points of negotiation and how you can win more competitive deals. He shares how to apply the same mindset of selling commodities (where every product is essentially the same thing) to a typical SaaS sale. 

Four Actionable Takeaways: 

Reverse anchor on pricing with exaggerated deal terms. 

Sell the model vs the features when in a competitive deal negotiation. 

Focus on the outcomes in order to justify the price. You are the value proposition. 

Educate the customer on why getting higher level buy-in is in their best interest. 


Anthony’s Path to President’s Club: 

Over 30 years of sales experience in staffing & B2B 

Creator of Iannarino Sales Accelerator 

Founder of B2B Sales Coach & Consultancy 


RESOURCES DISCUSSED:

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Released:
Apr 21, 2021
Format:
Podcast episode

Titles in the series (100)

30 minutes. No sales academia. Only actionable sales tactics. Nick sells enterprise deals solo. Armand runs a team of 40 SMB AE's and SDR's. Together they break down sales strategies you can use to start winning more deals today.