This episode is brought to you by Ordergroove.   In part 1, we have Siouxie Boshoff, also known as the Gummy Queen, Founder & CEO of Scrummy Sweets.   Siouxie had a very successful career of 20 years as CEO of a digital marketing company. Due to a health condition, she preferred to follow a ketogenic lifestyle. But she longed for sweets, and they had to follow her dietary restrictions.   In 2020, she iterated her gummy recipe 64 times and struck gold with her guilt-free snack. Her 12 years grandson loved the gummy bears and said, “There's no way these don't have sugar.” She and her husband knew they were on to something since kids are generally transparent about their taste.   She also talked about :   * Figuring out what is important to people * Talking to a lot of people about creating a snack brand * Being inflexible with quality of ingredients * How to turn an idea into a business * Persistence   Join Ramon Vela and Siouxie Boshoff as they break down the inside story on The Story of a Brand.   For more on Scrummy Sweets, visit: https://scrummysweets.co/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.   *   This episode is brought to you by Ordergroove.   It’s time to let your customers enjoy the products they love without the friction of reordering...   That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.   From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.   Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/