This episode is brought to you by Ordergroove.   In part 2, Siouxie Boshoff, also known as the Gummy Queen, Founder & CEO of Scrummy Sweets, talks about how some organic gummy bear brands add 2-3 spoonfuls of sugar in their products.   Siouxie shared the difficulty she goes through to source organic ingredients like Non-GMO gelatin from Europe and how she refuses to buy ingredients from China.   She and her husband developed their bestseller vegan caramel gummies with coconut cream. She laments that they went through a challenging but enlightening journey when finding and working with manufacturers. But, in the end, even manufacturers appreciated Siouxie's insistence on using specific ingredients.   She also talks about:   * Brand building * More deep dive into her being inflexible * Integrity with the product * New product releases * Health benefits and ingredients of Scrummy Gummies   Join Ramon Vela and Siouxie Boshoff as they break down the inside story on The Story of a Brand.   For more on Scrummy Sweets, visit: https://scrummysweets.co/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.   *   This episode is brought to you by Ordergroove.   It’s time to let your customers enjoy the products they love without the friction of reordering...   That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.   From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.   Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/