In the second part of this Feature, Justin Buckley, Co-Founders & Partner of ATTN Agency, continues to share tips and advice on making your brand's holiday sales successful and profitable.    In part two, Justin discusses: What's working and not working; Why its never been easier and harder to build a brand; Why you must own your customer's data; Attribution - a big challenge for Brands; How to discover why a customer engages; Why you should look at each channel as if they are competing against each other;  Why SMS is disruptive and should you use it; And so much more.   Join us while Ramon Vela interviews Justin in Part 2 of this episode and listen to them share the inside story. For more on ATTN Agency, visit: https://www.attnagency.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB