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Prosperity Through Purpose | Target

Prosperity Through Purpose | Target

FromThe CMO Podcast


Prosperity Through Purpose | Target

FromThe CMO Podcast

ratings:
Length:
34 minutes
Released:
Nov 30, 2020
Format:
Podcast episode

Description

The iconic retail store, Target is a 118-year-old company that generates $75 billion a year. Target is surging on both purpose and revenue. In a time where so many retailers are facing uncertainty and bankruptcy, Target is growing like crazy and in this episode, we dig into why.  Joining Jim on this episode is Samantha Avivi a growth consultant at The Jim Stengel Company and Joah Santosthe Chief Marketing Officer at BERA, the predictive analytics brand tech platform. Together they discuss how Target scores on growth, purpose, and more. Full disclosure, The Jim Stengel company is a partner and investor in BERA.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
Released:
Nov 30, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.