23 min listen
Ep. 9: Why Digital & Physical Aren't at War
FromBring the Real
ratings:
Length:
28 minutes
Released:
Apr 18, 2018
Format:
Podcast episode
Description
Consumers feel empowered on their own time, where they have the best experience. Thus, they reward brands for accessibility & quality. This means telling a rich story digitally, layering it atop dynamic physical moments. Both are platforms to better understand the consumer & interests. Upping their physical game means flexibility, change, & immersion – aka digital solutions.
Released:
Apr 18, 2018
Format:
Podcast episode
Titles in the series (26)
Ep. 1: Designing for Today's Consumer Experience: Guest Alex Vera, IDL Executive Creative Director by Bring the Real