23 min listen
Ep. 3: Authenticity in Design
FromBring the Real
ratings:
Length:
27 minutes
Released:
Feb 7, 2018
Format:
Podcast episode
Description
For brands, expressing an authentic message in a content polluted world requires careful, thoughtful design. Guest Bryan Boul discusses the challenge of creating authentic designs for products with little personal connection, and the no-brainer authentic expression that came through for his design of a man-cave pop-up for Persol. Our perception of authenticity is constantly changing, and it only gets harder to fake it.
Released:
Feb 7, 2018
Format:
Podcast episode
Titles in the series (26)
Ep. 1: Designing for Today's Consumer Experience: Guest Alex Vera, IDL Executive Creative Director by Bring the Real