With a background deeply rooted in fine art and a degree in web development, she lives by her motto "to obsess over the details so you don't have to." Bernel Westbrook works with creative entrepreneurs to build brands and websites that establish a foundation of trust. Since she started her business in 2016, Bernel has served the creative industry with high energy, tell-it-like-it-is honesty, and a passion for inspiring others. She's a hugger, a world traveler, and a design enthusiast. Branding is more than just a logo, or the colors you use, or even the font you use. Bernal shares with us her approach of holistic branding and creating a brand that aligns with who you are as a person. Bernel shares why identifying who your ideal client is so important in building an aligned brand, her advice on subconscious brand recognition & how you can start to incorporate your core values into your branding. For those wanting to really connect with clients that light you up to work with, this episode is for you.Discover more about Bernel WestbrookWebsite: Brandedbybernel.comFacebook: @brandedbybernelInstagram: @brandedbybernelBio: Bernel is the owner and lead designer of Branded by Bernel, a design boutique based in Charlotte, North Carolina. She works with creative entrepreneurs to build brands and websites that establish a foundation of trust. Since starting her business in 2016, she has had the pleasure of serving the creative industry with high energy, tell-it-like-it-is honesty, and a passion for inspiring others.Resources shared in this episode:Joseph Campbell The Hero's Journey BookShowit Template Shop