Kicking off season 2, today's episode features 2 segments centered around what's hot now in sportswear.  Marketplace A new segment focusing on what's new in the brand marketing space featuring IDLers/sportswear fanatics Alex Gedrose & Henry Becker. References:  Nike Adapt: https://solecollector.com/news/2019/02/nike-adapt-bb-everything-to-know/nike-adapt-bb-top-secret  Adidas ocean plastic footwear: https://footwearnews.com/2019/focus/athletic-outdoor/adidas-parley-for-oceans-recycled-plastic-shoes-1202735137/  Travis Scott's Grammy Jordan Launch: https://www.rollingstone.com/music/music-news/travis-scott-jordan-nike-sneakers-shop-online-793486/ Monarch come back: https://www.highsnobiety.com/p/nike-air-monarch-history/     From Inception to Market Behind the scenes of Russell Westbrook's Why Not Zero.2 signature shoe. Featuring Jordan Footwear Designer Jay Enayah and Experiential Designer Tracee Enayah, we talk about the process of product design through launch through the lens of this husband & wife power couple.  Why Not Zero.2 Future History Colorway Reference: https://air.jordan.com/card/russell-westbrook-why-not-zero-2-future-history/