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Craft Beer

Craft Beer

FromBring the Real


Craft Beer

FromBring the Real

ratings:
Length:
58 minutes
Released:
Jun 20, 2019
Format:
Podcast episode

Description

This episode scratches an itch we've had for a while to explore how craft breweries connect to consumers in an industry that has grown and changed immensely in recent years.  We interview Dave Query, founder of The Post Brewing Co based in Colorado about the rise of the craft beer industry in general and the challenges in starting a brewery and reaching consumers in a saturated market.  For our feature interview, the IDL podcast team took a field trip to Bend, OR to interview 10 Barrel Brewing Co. We talk about their new podcast, Fully Aligned, as an organic channel to reach craft beer fans, 10 Barrel events, their brew pub experience and more. 
Released:
Jun 20, 2019
Format:
Podcast episode

Titles in the series (26)

Bring the Real explores consumer interactions in the new age of experience. Produced by IDL, a consumer experience agency, we discuss the changing landscape of brand marketing with host Alex Vera and frequent special guests. How are forward thinking brands behaving in today's reality of social media and e-commerce? Listen on as we delve into brand storytelling, finding connections, and creating meaningful moments for the modern consumer.