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    Ep. 15: Grassroots Brand Building

    Ep. 15: Grassroots Brand Building

    FromBring the Real

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    Ep. 15: Grassroots Brand Building

    FromBring the Real

    ratings:
    Length:
    28 minutes
    Released:
    Aug 29, 2018
    Format:
    Podcast episode

    Description

    We talk with guest Mitch Daugherty who founded Built Oregon, which connects, amplifies, and accelerates Oregon's consumer product companies and ecosystem. Mitch shares some examples of how emerging & locally focused brands are leveraging experience as a key brand building tool.  http://www.builtoregon.com     
    Released:
    Aug 29, 2018
    Format:
    Podcast episode

    Titles in the series (26)

    Bring the Real explores consumer interactions in the new age of experience. Produced by IDL, a consumer experience agency, we discuss the changing landscape of brand marketing with host Alex Vera and frequent special guests. How are forward thinking brands behaving in today's reality of social media and e-commerce? Listen on as we delve into brand storytelling, finding connections, and creating meaningful moments for the modern consumer.