Cultural alignment — aligning your organization’s culture, values, and goals with its people — is a vital part of the recipe for business success. Today host John Laurito chats with CEO and Co-Founder of Viddyoze, Joey Xoto, about the power of cultural alignment in a business organization and how they created theirs.In 2015 Joey co-founded and bootstrapped a software company called Viddyoze. Thanks to their powerful automated video creation engine, they help over 250,000 businesses create exceptional marketing videos without needing any technical experience whatsoever.Viddyoze proudly remains a profitable bootstrapped business, boasting over $35m in sales and serving the likes of Coca-Cola, Tesla, Vodafone, and more.Most recently, Viddyoze landed as the #16 Fastest-Growing Technology Company at the Northern UK Tech Awards and won the 2021 Young Entrepreneur Award.Connect with Joey at:Website: https://viddyoze.com/LinkedIn: https://www.linkedin.com/in/joeyxoto/Show notes:[2:01] What is essential when creating an aligned culture in business?[5:53] What should a leader do to decide the kind of culture to create?[9:51] Does his team know how their roles connect with the bigger vision?[15:05] On bringing someone new into the organization[19:04] Viddyoze[21:52] Find out more about Joey and Viddyoze[23:10] OutroGet a copy of Tomorrow's Leader on Amazon https://tinyurl.com/huseae9hText LEADER to 617-393-5383 to receive The Top 10 Things That The Best Leaders Are Doing Right NowFor questions, suggestions, or speaker inquiries, contact me at john@lauritogroup.com