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    Ep. 13: Bartop Banter

    Ep. 13: Bartop Banter

    FromBring the Real

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    Ep. 13: Bartop Banter

    FromBring the Real

    ratings:
    Length:
    27 minutes
    Released:
    Jun 27, 2018
    Format:
    Podcast episode

    Description

    This week, we drop a line into a candid conversation between IDLers over beers at our favorite local PDX watering hole, The Big Legrowlski. You'll get a rough cut of chatter as we riff on PR stunts like IHOP's recent temporary name change to IHOB and the trend of social media personalities and celebrities as brand ambassadors.  References:  IHOb:http://fortune.com/2018/06/11/ihop-ihob-name-meaning/ Fyre Festival: https://www.vanityfair.com/news/2017/06/fyre-festival-billy-mcfarland-millennial-marketing-fiasco  Thomas Middleditch of Silicon Valley + Verizon: https://www.youtube.com/watch?v=t3zptG2nVmM 
    Released:
    Jun 27, 2018
    Format:
    Podcast episode

    Titles in the series (26)

    Bring the Real explores consumer interactions in the new age of experience. Produced by IDL, a consumer experience agency, we discuss the changing landscape of brand marketing with host Alex Vera and frequent special guests. How are forward thinking brands behaving in today's reality of social media and e-commerce? Listen on as we delve into brand storytelling, finding connections, and creating meaningful moments for the modern consumer.