23 min listen
Ep. 14: The Power of the Seeding Kit
FromBring the Real
ratings:
Length:
23 minutes
Released:
Jul 18, 2018
Format:
Podcast episode
Description
Part of our Trends series, IDLer Bryan Humphreys talks seeding kits as the medium of the moment in brand marketing. A well placed seeding kit harnesses the power of social media to create a sense of exclusivity and excite a set of target consumers via an influencer who has an authentic, credible connection to a brand. A viral “unboxing” post by an influencer has the power to seed a product story to a massive yet targeted group of consumers, often at a lower price tag and with higher impact than traditional forms of marketing or advertising.
Released:
Jul 18, 2018
Format:
Podcast episode
Titles in the series (26)
Ep. 1: Designing for Today's Consumer Experience: Guest Alex Vera, IDL Executive Creative Director by Bring the Real